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Do you remember Alan Frayer from when he was somebody? Learn what’s on The Former Pundit’s mind these days by visiting his blog at formerpundit.blogspot.com.

Web Design isn’t about pretty pictures...

While art is an important part of web design, web design isn’t about art. It’s about effect. It’s about doing what is needed to reach the goals you’ve given the site.

That’s why an artist may be handy, but your web site should really be designed by someone who understands the business of the Internet.

Alan Frayer brings to the table over ten years of experience working directly with the Internet, including Novell’s rare Certified Internet Business Strategist (CIBS) accreditation. Further, Alan Frayer is not only a Certified Internet Webmaster, he has also certified as an instructor of Prosoft’s CIW program.

As a web designer, Alan Frayer will:

• Discuss your business with you, and help you see where your web site will fit into your overall business plan.
• Help you create a business plan for your web site that includes the various marketing opportunities that are appropriate for you.
• Help you obtain your domain name, if necessary.
• Help you choose a web host, if necessary, or, if you desire, you can use Alan Frayer’s own web hosting services.
• Design a goal-oriented web site that is both attractive and functional. If you need/desire special graphics, Alan will work with a graphic artist (your choice or his) to obtain graphics that will not detract from the purpose of the site (or explain why some forms of art may not be appropriate). Alan uses NetObjects Fusion as a web design tool to create effective web sites quickly, keeping costs down (both his costs and yours).
• Utilize search engine approved methods to provide quality placement with major search engines, and guide you on any steps that you may need to take as the site owner.
• Already have a web designer? It might be useful to know if your designer is taking you in the right direction. Alan Frayer can help you review an Internet proposal or design, to insure it will take you where you want to go... and so you know when you get there!
• Perform all of these tasks at affordable rates.

These services are also available a la carte, where appropriate.

Alan Frayer is located in Bradenton, Florida, near Sarasota, and can help small businesses located anywhere in the Greater Tampa Bay area by appointment (travel charges may apply). You can send Alan Frayer e-mail at afrayerfrayernet.com.

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